Top 5 Beauty Retail Apps on iOS in Netherlands: Q2 2023 Performance

In the second quarter of 2023, the top 5 beauty retail apps on iOS in the Netherlands showed varying performance metrics. Here’s a detailed look at their weekly downloads, active users, and revenue trends, based on data from Sensor Tower.

Parfumerie Douglas experienced a fluctuating download rate, peaking at 2.3K in the week of May 1 and dipping to 1.8K by the end of June. Weekly active users saw a slight decline from 12.4K at the end of March to 11.2K at the end of June.

LOOKFANTASTIC: Beauty & Makeup had a notable increase in downloads, starting at 814 in late March and reaching 1.1K by the end of June. Active users followed a similar trend, increasing from 3K to 3.6K over the quarter.

Lush Fresh Handmade Cosmetics saw a modest rise in downloads, with numbers ranging from 140 to 378 throughout the quarter. Active users also increased, starting at 190 and peaking at 303 in the week of May 22.

CHARLOTTE TILBURY showed a significant spike in downloads, jumping from 9 in the last week of May to 1.9K by the end of June. Active users also surged, from 599 in early June to 2.1K by the end of the month.

BEAUTY BAY maintained a low but steady download rate, peaking at 66 in the week of May 22. Active users showed a slight increase from 177 at the end of March to 209 by the end of June.

For more detailed insights and data, visit Sensor Tower.